The founder building a sales team
"I can sell this, but my new hires struggle to explain the value or advance deals." The Assessment, then the Partner.
We listen to your real sales calls, find where deals stall, and build a 90-day plan that helps your team sell the way you do.
A complimentary 25-minute call. We talk through how your team sells today, where deals lose momentum, and whether the Assessment is the right next step. No pitch deck, no obligation.
Book Your First FittingEight yes or no questions. Answer for how your team really sells today, not how you wish it did.
Tailoring Your Sales is led by Gio Owen, who came up in technology sales. We treat a sales process the way a tailor treats a garment: it should be cut to the person who wears it. Founders and owners hire us when what worked for them isn't working for the people they hired.
Our mission is to help growing companies build sales teams that understand their customers, communicate value clearly, and perform with confidence and authenticity. My approach starts with the actual work: buyer conversations, recent opportunities, how sellers prepare, and how leaders coach.
Growth · Intelligence · Ownership
"I can sell this, but my new hires struggle to explain the value or advance deals." The Assessment, then the Partner.
"People like the demo, but I struggle to qualify buyers and ask for a decision." The Sprint.
"I need to understand our team's gaps and build a consistent coaching process." The Assessment, then the Partner.
"I just bought this business and need the team to sell the way I will run it." The Assessment, then the Sprint.
When a founder or owner sells, buyers get the context, conviction and judgment of the person who built the business. The challenge comes when your first sellers have to carry that conversation themselves. That transition is our focus.
Translate product expertise into a story buyers understand.
Practices built around how customers actually buy.
Clear success criteria and a path to a buying decision.
Specific feedback, practice and practical playbooks.
Each level includes everything in the one before it, and adds more.
See exactly where your deals stall and what to fix first.
Everything in the Assessment, plus six weeks of hands-on work to change how your sellers sell.
Everything in the Sprint, plus a standing partner so the team keeps improving. 3-month minimum.
Swipe to compare →
| The Assessment | The Sprint | The Partner | |
|---|---|---|---|
| Price | $4,500 fixed | $8,500 fixed | $8,000 / month |
| Length | 2 weeks | 6 weeks | Ongoing, 3-month minimum |
| Interviews, call and deal review | ✓ | ✓ | ✓ ongoing |
| Findings session and 90-day roadmap | ✓ | ✓ | ✓ refreshed quarterly |
| Founder Voice Snapshot | ✓ | ✓ | ✓ |
| Weekly coaching | — | 6 sessions | Weekly, whole team |
| Call reviews with feedback | — | 8 | Up to 12 a month |
| Founder Voice Guide | — | ✓ | ✓ kept current |
| Customer success plans | — | Up to 3 customers | Every new customer |
| Seller onboarding plan (30-60-90) | — | ✓ | ✓ |
| Hiring scorecard and interview guide | — | ✓ | ✓ |
| Playbook updates | — | — | ✓ |
| Monthly leadership review | — | — | ✓ |
| Support between sessions | — | Email and Slack | Priority, 1 business day |
| Best for | Founders and owners who need clarity first | Founders ready to change how sellers sell | Teams that want steady, ongoing improvement |
Fixed projects: 50% on signing, 50% on handoff. Partner is billed monthly in advance. No revenue guarantees.
No. We commit to the work and evidence-based recommendations. Revenue also depends on product, demand and execution.
No. This is consulting and enablement, not managing employees, carrying a quota, recruiting or prospecting.
Fixed projects are 50% on signing and 50% on handoff. Work begins after a signed agreement.
We agree up front on what we review, who has access, approved tools and deletion.
If you have paying customers and are building beyond founder- or owner-led sales, we'd like to understand what you want your team to own next. Your First Fitting is complimentary and takes 25 minutes.
Book Your First Fitting